Culture

Culture, a food and wine culture that is distinctively you. Sustainable, non pretentious and pure. Welcome to Oregon. Tourism, which brings an estimated 25.4 million overnight visitors who spend about $9.2 billion annually, is one of the largest industries in Oregon’s economy.  Winery tourism in Oregon has substantially increased over the past five years. Overnight visitors going to wineries has increased from 5% to 8% and the total number of wine-related trips from 1.4 million to 1.7 million. Initially tourists and tourism businesses are likely to be affected through cancellation because of weather conditions.  Weather and climate play an important role in destination selection because tourists’ are sensitive to climate and weather change.  Understanding how weather can change the perception of a wine destination and the wine tasting experience is increasingly important as weather patterns change.  Climate change may not only impact coral reefs, glaciers and polar bears, but could also have a significant effect on the U.S. wine industry. The purpose of this study is to understand how weather influences visitors' wine tasting experience and the perception of destination.  Even though weather has been recognized as a critical factor in tourism studies, previous research has had little attention on weather and wine tourism. Dine and Wine Until Next Time, BAM http://professormerlot.blogspot.com Vine Cuisine